Internet Marketing: Marketing Your E-Business
Product Code: ECOM09 Time: 5 Hour(s) CEUs: Available

Summary:

This course explains what you need to develop a marketing plan for your e-business.

Objectives:

After completing this course, students will be able to:
  • Identify a company's customer base
  • Create a marketing plan
  • Build an affiliate program
  • Compare the advantages and disadvantages of several types of marketing models

Outline:

  • Identifying Your Customers
  • Developing a Marketing Plan
  • Affiliate Marketing
  • Marketing Models
  • Other Marketing Examples

Features:

  • Exercises that allow users to practice the application
  • A file containing the text of the exercises
  • Activities that allow users to apply course concepts in an interactive questioning environment
  • A glossary
  • A Skill Assessment

Applicability:

This course is for anyone who is interested in forming a marketing plan for an online business.

Prerequisites:


Technical Requirements:

200MHz Pentium with 32MB Ram. 640 x 480 256-color video (800 x 600 is recommended). Windows 98, NT, 2000, or XP. Internet Explorer 5.0 or higher required. (5.5 or higher for e-Careers Central) Minimum Connection Speed: 28.8k. Sound card, with speaker or headphones is recommended, but not required to play the courses. Macromedia Flash Player 7.0 (Note: We do not recommend or support installation of the Yahoo toolbar.) JavaScript must be enabled. Netscape and AOL browsers not supported.

Copyright Information:


    Terms of Use:

    None

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